I am Simone, an Amsterdam based spatial designer and freelance creative director, creating concepts & designs for interiors and events. Strongly attracted to the unknown, I do not limit myself to one particular field.

In the past 16 years, I have worked in retail, hospitality, events and exhibitions globally. I deliver meaningful and delightful brand experiences where creativity, communication and commerce meet.

After being based in Singapore and now in the centre of Amsterdam I work with an international network of freelance architects and interior designers and can provide a total creative service for spatial interventions that range from exhibitions, retail, hotels, retaurants, stands, pop ups and bars to spas.