About Us
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Hirtenstraße 19, 10178 Berlin, Germany

+49 30 24041420


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I am Simone, an Amsterdam based spatial designer and freelance creative director, creating concepts & designs for interiors and events. Strongly attracted to the unknown, I do not limit myself to one particular field.

In the past 16 years, I have worked in retail, hospitality, events and exhibitions globally. I deliver meaningful and delightful brand experiences where creativity, communication and commerce meet.

After being based in Singapore and now in the centre of Amsterdam I work with an international network of freelance architects and interior designers and can provide a total creative service for spatial interventions that range from exhibitions, retail, hotels, retaurants, stands, pop ups and bars to spas.


  • GOLD – inside awards World Architecture Festival – Hublot pop up store Singapore
  • GOLDcreative circle awards – Hublot pop up store Singapore
  • iF award – 2010 IF communication design award – Booth SAP Cebit Hannover
  • SILVER 2010 Galaxy awards – Booth SAP Cebit Hannover
  • BRONZE – bureau international des expositions – Dutch pavilion Zaragoza 2008
  • GOLD – exhibit design awards/ exhibitor magazine – Herman Miller Booth design 2006