Alef group is a real estate developer in the UAE, mainly with projects in the city Sharjah. During the yearly trade show ‘Cityscape’ in Dubai they present their latest projects on a 100 sqm stand. The design language and materials are inspired on an urban garden, which are an important aspect in Alef’s developments . The concept is based on bringing the existing Alef community together and use lifestyle elements that are in the portfolio of Alef to create a vibrant atmosphere on the stand.
*in collaboration with Ochre, Dubai
What we did
• Concept development
Exhibitions & stands