Cadillac Hotel @ Sole DBX, Dubai, UAE

Sole DBX is a 3 day international festival that celebrates global fashion and art. To introduce the new Cadillac XT4 on this yearly event, Studio Königshausen together with Prism International created a brand experience that housed a variety of activation rooms where guests can experience themes relating to safety, technology, and design.

Guests are invited to the hotel and subscribe at the reception where they receive a key to their ‘room’. The entrance lobby houses a ball pit and lounge seating. A hallway with several interactive installations behind doors finally leads to the room where the new XT4 is unveiled. VIP’s can enjoy a stunning rooftop deck, including a pool, a resident DJ booth and a chance to enjoy un-paralleled 180-degree views of the festival.

*In collaboration with Prisme International Dubai

What we did
• Concept development & Scenography
• Design

When
• 2018