Hugo Boss asked to create a new concept for the Hugo next generation shops. This resulted in a concept that is experience based and consists out of an elegant modular shop and display system. The material pallets of the individual stores are inspired of the materials of the city or area the store is located in. Troughout the store we intergrated interactive pods with touch screens or other interactive elements to invite the customers to learn more about Hugo.
* in collaboration with Studio Modijefski
What we did
• Pitch concept development & design