Jumbo Supermarkets @ Breda, the Netherlands

The family-owned supermarket chain Jumbo wanted to offer their customers an unequaled food experience by elevating food preparation and enjoyment within their stores. A new shopping experience is created that promises to inspire shoppers to enjoy a wider range of flavors, whilst continuing to enjoy the chain’s everyday low prices and convenience. The refreshed interior features specialist food areas throughout the store where shoppers can learn how to prepare dishes. The concept, interior and graphic design has been implemented in a new 6000m2 flagship store.

*in collaboration with VBAT Amsterdam