A year long journey sailing around the world and visiting many cities Johnnie Walker’s Voyager was the setting for a series of iconic events. The most progressive individuals in the region were invited on board to experience the pinnacle in luxury craftsmanship and celebrate the launch of a new triple malt.
We altered the 57 meter long sailing yacht to a true Johnny Walker experience. The Voyager contains four areas for guest use. These include the Voyager Sundeck entertainment area and bar, Odyssey Reception area, Johnnie Walker Blue Label Game Changers Lounge and Around the World suite.
* in collaboration with Asylum Singapore
What we did
• Concept development and scenography
• Design additional interior elements and branding to the existing interior of a yacht
• Technical Details
• Project management subcontractors
• Site supervision (Philippines and Shanghai)
Brand experiences, Hospitality, Exhibitions & stands, Branding