Pearle Opticiens @ Utrecht, the Netherlands

Grandvision’s Pearle opened their new flag ship store in the new shopping centre in Hoog Catharijne in Utrecht. The new and improved customer journey makes sure the opticiens store is ready for the future. A more modern, transparant and industrial look gives the space an open and friendly character. Tablets, touchscreens and smart devices map the customer behaviour. The new concept also has an open bar where the polishing en adjusting of glasses can be experienced up close and on the spot.

*in collaboration with VBAT Amsterdam

What we did
• Design
• Technical Details
• Project management subcontractors

When
• 2018