Reyka Wodka @ Singapore

Reyka Vodka participated with an inaugural art exhibition in Singapore. Taking inspiration from the land of ice and fire, We’ve been asked to give our best interpretation of Reyka and the country it hails from – Iceland. A Taste of Iceland was an interactive art piece that played on the different flavour profiles of Reyka. With each coloured thread representing the different ways guests could enjoy the vodka (neat, on the rocks or in a cocktail). Guests were also invited to connect five or more words which best describe the flavours of their drink. This created a final lattice pattern similar to the molecular structure of ice crystals.

What we did
• Concept development
• Design
• Technical Details
• Project management subcontractors
• Site supervision

When
• 2014