For popular burger joint SALT, we put together a brand new concept for foodies during the #DubaiShoppingFestival. Take a seat at SALT or Sugar, two adjacent dining areas, each offering a delicious menu of savoury meals & rich desserts.
The concept is based on camping outdoors. Tents, Tipi’s and campers are used throughout the space. The flow of the experience is based on a real camping experience. After checking in you receive the key of your spot in the camping site. A camping store/ supermarket, a confession table around the camp fire and watching the stars together makes this brand experience complete.
What we did
• Concept development & Scenography
Brand experiences, Hospitality, Exhibitions & stands