Tiger beer stand @ Amsterdam

To raise awareness of the disappearing tiger, the beer brand partnered with WWF in a six-year partnership to help stop these creatures disappearing. The iconic tiger was removed from the brand’s logo, using thermochromic ink on limited edition cans to make it reappear when an ice-cold can loses it chill. The tiger disappeared from boxes, bottles and cans, painting a haunting picture of a world without tigers. Studio Königshausen created a stand to present this new packaging design developed by Jones Knowles Richie in Singapore. A glass floor covered with tiger traps is confronting to customers and gives a deep awareness of the disappearing tiger. The walls of the stand are covered with coasters. Each coaster carries a selfie artwork of one of the visitors that were invited to the stand.

*in collaboration with Jones Knowles Richie, Singapore

What we did
• Concept development
• Design
• Technical Details
• Project management subcontractors
• Site supervision

When
• 2017 & 2018