Toast the Macallan @ Shanghai & Taipei

The 5000 square feet space takes guests on a journey of discovery with The Macallan, through a highly interactive and sensorial experience.

Toast the Macallan features a pop up event, retail store, and bar. During the day, the experience is a shopping and exhibition area, open to any walk-in customers. In the evening, the space is transformed into a bar offering reserved tasting sessions.

The design is inspired on the landscape of the origin of the Macallan; The Easter Elchies house estate in Scotland. The house itself, the beautiful forest and barley fields of the estate are reflected in the design and are the carrier of the Macallan story.

* In collaboration with Fitch Singapore

What we did
• Concept development and scenography
• Design
• Technical Details
• Project management subcontractors
• Site supervision

When
• 2015