Usual hotel

The strategic and design approach for the new Usual hotel brand encapsulates a fusion of two foundational principles: Sustainability and Personalization. Sustainability is the cornerstone, intricately woven into the brand identity, seamlessly blending local inspiration within the social spaces, and influencing the communication, branding, and furniture selections.

Each room narrates local stories through reused materials, embracing raw architectural elements and infusing branded artwork and region-specific expressions for an authentic local essence. A meticulous adherence to a quality checklist ensures uniform excellence across all spaces. Going beyond, personalisation caters to individual routines, empowering guests to find comfort akin to their homes.

From the convivial communal bar to the forward-thinking experience library, Usual Hotels champions community ties and eco-conscious exploration, reimagining the very essence of hospitality.