Studio Königshausen is an award-winning experiential design and architectural studio based in Amsterdam.
Experiential Consumer Journeys
To create a truly impactful space, understanding your audience is paramount. At our core, we begin by delving into the minds of your consumers, conducting extensive research on their motivations, desires, and behaviours. By storyboarding their purchase journey, we gain valuable insights that guide our design process.
With a deep understanding of your target audience, we then translate your brand into tangible, experiential elements within the physical and spatial realm. Our expertise lies in seamlessly integrating your brand story into every nook and cranny of the space, inviting customers to immerse themselves in the narrative.
Our store concepts are born from a seamless fusion of creativity, strategy, and intensive collaboration with our clients. We understand that a well-designed store is more than just a physical space – it's an opportunity to immerse your customers in a unique brand experience.
From the layout and aesthetics to the interactive elements and sensory appeal, we carefully craft each element to create a cohesive and memorable retail environment.
Whether you're looking to create a dedicated space for product launches, host immersive brand experiences, or simply provide a memorable destination for your customers, we design to elevate your brand presence and drive engagement.
Our shop-in-shop solutions redefine the concept of retail within retail. Whether it's a dedicated section within a larger store or a standalone pop-up space, our team works closely with brands to design customised shop-in-shop experiences.
From the layout and branding to the product displays and interactive elements, we carefully curate each detail to create an immersive environment that aligns with the brand's identity. Our goal is to provide brands with a platform to stand out, engage customers, and maximise their sales potential within a shared retail space.
We understand the time constraints and desire for entertainment that accompany duty-free shopping. Our designs combine functionality and aesthetics to optimise customers' limited time while ensuring an engaging and enjoyable experience. From maximising product visibility to creating immersive brand experiences, we craft spaces that captivate and entertain, leaving a lasting impression on travellers. Trust us to transform duty-free shopping into an unforgettable part of the airport journey.
