The BOSS Studio in Zurich embodies an avant-garde retail concept within a 250-square-meter space. With a nod to the brand's essence, a vibrant customisation corner and captivating window displays adorned with flashlights enchant passersby. Retail design by Studio Königshausen.

BOSS Studio

The BOSS Studio in Zurich embodies an avant-garde retail concept within a 250-square-meter space. Reflecting BOSS's signature camel hue, the space integrates bold branding elements, including a striking logo floor installation, modular furniture on adaptable tracks, and studio-inspired lighting for immaculate photo opportunities.

The store invites self-discovery through curated events, workshops, and art installations. With a nod to the brand's essence, a vibrant customisation corner and captivating window displays adorned with flashlights enchant passersby. A fusion of elegance and innovation, the store offers a bespoke shopping experience.