Joe & the Juice

The Riyadh pop-up for Joe and the Juice embodies the brand's essence with Miami-inspired aesthetics. Pastel pink, green, and blue colour blocks from store facades define the space. Our standout feature is a lifeguard tower, combining black and pink hues for a true beach feel. Black sand at the entrance aligns with the brand colours, while a skate court invites immersion. The minimalist pink bar boasts texture plaster walls and showcases the menu, accompanied by impactful J&J quotes placed as billboards around the perimeter.