Fred Perry Laurel Wreath Store

The Fred Perry Laurel Wreath Store in Singapore, pays homage to music and youth culture through its unique design. The exterior resembles a classic English shop front, while the window display resembles a vinyl record store with a Marantz vinyl player. A neon Laurel Wreath logo illuminates the space, and modular product walls house vinyl records alongside Fred Perry products for a distinct retail experience.

The interior space marks a first for the brand on a global level as it pays homage to the iconic Laurel Wreath and its enduring relationship with music and youth culture. Adding to the laidback English appeal is a chain-suspended pinewood bench that sits charmingly on the shopfront. Inside the shop glows a 1.8 metre high Laurel Wreath logo made of neon light. Custom-made, floor-to-ceiling modular product walls line both side walls of the retail space. Modelled after record walls typically found in independent record stores, they house 100 vinyl records in 12″ format alongside Fred Perry products.

In collaboration with Asylum Singapore