In crafting the interior of the inaugural Joe & the Juice store in Saudi Arabia, Studio Königshausen aimed to merge the brand's global identity with the vibrant local culture. The space exudes an urban lifestyle vibe, incorporating skateboards and contemporary elements to infuse energy. The iconic round layout showcases an eye-catching tower, not just a display but a dynamic centrepiece, featuring Joe & the Juice's playful branding.

Joe & the Juice

In crafting the interior of the first Joe & the Juice store in Saudi Arabia, Studio Königshausen aimed to merge the brand's global identity with the vibrant local culture. The space exudes an urban lifestyle vibe, incorporating skateboards and contemporary elements to infuse energy. The iconic architecture with the round tower is not just a display but a dynamic centrepiece, featuring Joe & the Juice's playful branding.

The overall mood is a harmonious blend of international chic and Saudi warmth. Pink accents, an ode to Joe & the Juice's signature colour, adorn various elements, creating a lively yet inviting atmosphere. This thoughtful fusion of global and local aesthetics marks the successful introduction of the brand to Saudi Arabia and exemplifies our commitment to creating spaces that resonate with diverse cultures while staying true to brand authenticity. 

In collaboration with INDPT UAE