Studio Königshausen's retail design for Jumbo Supermarket in Breda, The Netherlands, aims to enhance the food shopping experience. Jumbo, a family-owned supermarket chain, wanted to elevate food preparation and enjoyment in their stores while maintaining affordability and convenience. The refreshed interior of their new 6000m² flagship store features specialized food areas where shoppers can learn to prepare diverse dishes, creating an inspiring and flavourful shopping experience.

Jumbo Supermarkets

The design of Jumbo Supermarket's first flagship store in Breda, The Netherlands, aims to enrich the food shopping experience. As a family-owned supermarket chain, Jumbo sought to enhance food preparation and enjoyment while upholding affordability and convenience.

The store introduces a new shopping encounter, inspiring customers to explore a wider range of flavors while still benefiting from the chain's everyday low prices and convenience. Specialized food areas within the refreshed interior allow shoppers to discover and prepare diverse dishes, fostering an engaging and flavorful shopping experience. This concept has been implemented across several store locations in the Netherlands.

In collaboration with VBAT Amsterdam