Studio Königshausen is an award-winning experiential design and architectural studio based in Amsterdam.
Nike Live Concept Store
The first Nike Live concept store in the EMEA region originated in Taby, Stockholm, placing a high priority on sustainability and innovation. Exclusively for NikePlus loyalty program members, the store's interior champions eco-friendly materials, showcasing a commitment to environmental consciousness.
With a focus on local preferences, the dynamic interior rotates merchandise every two weeks, ensuring a consistently fresh and captivating shopping experience. Integration of the Nike mobile app offers a modern touch, enabling customers to seamlessly reserve products and earn loyalty points.
This groundbreaking venture in Stockholm transcends boundaries, echoed in flagship stores in Shanghai and New York. Its adaptability and global relevance underscore the success and replication of this pioneering design.