Pearle Opticiens

This revitalised customer journey prepares the optician's store for the future and redefines it.

The space now boasts a contemporary, transparent, and industrial aesthetic, imparting visitors an inviting and open atmosphere. A modern, transparent & industrial look t gives the space an open and friendly character. Customers are drawn by its inviting atmosphere featuring high-tech touchscreen displays as well as touch tablets, making the whole experience highly interactive. The highlight of this concept is the open bar where guests can view their glasses being polished up close and on the spot.

In collaboration with VBAT Amsterdam